Last year, I said that 2017 was a year of change and it was, but it was not anything like the type of change we saw in 2018. The Me Too movement and other social currents have indelibly impacted professional cheerleading and not for good, in my opinion. Numerous lawsuits by former cheerleaders have highlighted the darker side of the profession and the traditionally low compensation paid to these performers has been an embarrassment considering that league revenues have never been higher. Exposing these issues in such a public manner has left many with a very negative and, perhaps, unfair assessment of the current state of professional cheerleading.
These events have led to the termination of some long time directors of cheerleading and a reevaluation of the profession itself. Many changes ensued, such as the role and nature of professional cheerleaders with respect to game days and tangential events like calendar shoots and in suite appearances. Additionally, dance teams have reconsidered the utility of those hyper sexy and provocative uniforms that have defined the endeavor.
Skin is out and modesty is the new reality lest the NFL and NBA run afoul of new social norms aggressively advocated by progressive minds. In 2018, you do not want to appear to be promoting out of favor beliefs no longer tolerated by some people, especially if you are a multi billion dollar corporation.
There are voices, such as HBO’s Real Sports and several newspapers such as USA Today who question whether or not professional cheerleading should exist at all. Let me state unequivocally that I am not in favor of eliminating professional cheerleaders. I enjoy them immensely and in 2018, it’s okay to say so and to like what they do, but I feel like I am in the minority and a sea of change is growing that will inextricably alter what we fans have come to love and enjoy.
The times they are a changing, and in my opinion, not for the good. Back in the late 70’s and early 80’s, the existence of professional cheerleaders represented a certain female sexual liberation and there were movements to force them to conform to a certain modesty based belief system. That attempt came from social conservatives who decried the overtly sexual nature of cheerleaders. In 2018, that effort have been supplanted by voices on the left who expect people, in particular young women, to adhere to progressive belief systems mandating how a women should act and dress in modern times. It strikes me as ironic that the political forces attempting to repress professional cheerleaders are now the extreme left.
And why should cheerleaders conform to someone else’s ideals, i.e. progressives or anyone else, that have no vested interest in professional cheerleading? It’s 2018 and it should be perfectly acceptable for young women to become cheerleaders and dress as they want, overtly sexual or otherwise. No one is coercing them and from all intents and purposes, these women know what they are getting into from what I hear. They know what’s going on and choose to do so.
OutkicktheCoverage.com: In Defense of Cheerleaders and Cheerleading
Now I am not advocating that cheerleaders should be exploited, financially or sexually. Cheerleaders should be paid commensurate with their value to the organization and I believe what cheerleaders bring to the NFL or the NBA is significant and valuable.
Pay them.
And I am certainly not advocating that it is acceptable for cheerleaders to be exploited sexually and be put in situations where they might be. Organizations should protect them and ensure their welfare while performing their duties, just like you would look out for the welfare of the players or coaches.
Protect them.
Protect them from exploitation and hostile environments. It is the right thing to do…do we really need to say this in 2018 and overtly state what we all know should be done?
This is my assessment of professional cheerleading in 2018. And why is this relevant for a retrospective on the top 10 cheerleaders photos? Because I have experienced the negative consequences of this reality as I covered professional cheerleading for UltimateCheerleaders.com. In the current environment, the NFL, NBA and other sports leagues have undergone a retrenchment as a result of all this negative publicity and have attempted to staunch the bad press while they address this new reality. And this retrenchment means less media opportunities for people like myself who are trying to provide some positive publicity to an endeavor under siege. And there is less content out there as a result.
As for myself, the number of events that I have covered in 2018 have trickled down to a scant few as a result of this new environment and perhaps next year, I will cover even less as I know that there are many teams and organizations that are considering more severe changes to that which we all love.
That is the future of professional cheerleading.
On to my favorite photos of 2018.
10. The University of Georgia Marching Band at the 2018 Rose Parade
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I like this photo on several levels. I like the symmetry between all the flag bearers in formation. I like the bright colors that are so strikingly vibrant. But what I like the most is the attractiveness of brunette flag bearer in the center, whose shapely curves so perfectly define the feminine form.
9. ???